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Monetization Policy

Advertising Policy

Our commitment to transparent, non-intrusive, and privacy-respecting advertising principles on SHRTX.

1. Platform Monetization Principles

SHRTX (https://shrtx.in) is committed to providing free, accessible, and fast browser utilities. To finance ongoing hosting, domain registration, edge CDN infrastructure, and engineering research without charging subscription paywalls, we display carefully selected non-intrusive advertisements.

Our primary design rule is simple: Advertisements must never degrade user experience, slow down local utility execution, or deceive visitors.

Essential Tools Remain Free & Fully Functional: Granting advertising consent is strictly optional. All browser-based utilities execute completely on your device regardless of your advertising consent choices.

2. Certified Advertising Network (Google AdSense)

We partner with Google AdSense as our certified advertising network. We ensure that:

  • Advertisements are marked with standard "Ad" or "Sponsored" disclosures.
  • We participate in the Authorized Digital Sellers standard via a byte-verified /ads.txt file.
  • We enforce Google Consent Mode v2: if you choose to deny advertising consent, ad personalization parameters are blocked and only non-personalized or contextual formats are requested.
  • In regions where a Google-certified CMP is required (EEA, UK, and Switzerland), our consent architecture coordinates with Google's IAB TCF v2.2 consent framework to adhere to European publisher rules.

3. Strict Prohibitions & Advertising Quality Standards

We explicitly reject the ad-clutter practices common to many online conversion sites. On SHRTX, we strictly prohibit:

  • Pop-up windows, pop-unders, or modal overlays that block access to tools.
  • Deceptive "Download", "Start", or "Convert" buttons engineered to mimic real tool interfaces.
  • Auto-playing video or audio advertisements with sound enabled.
  • Forced countdown timers or artificial processing delays designed to inflate ad impressions.

4. Regional Privacy Rights & Global Privacy Control (GPC)

Depending on your geographic location:

  • EEA, UK & Switzerland: Under EU GDPR Art. 6(1)(a) and the ePrivacy Directive, all optional advertising personalization defaults strictly to denied until explicit affirmative consent is provided.
  • United States: Visitors have the right to opt out of targeted advertising and the sale/sharing of personal data under state privacy laws (CCPA/CPRA, CPA, VCDPA, etc.). We honor Global Privacy Control (GPC) signals automatically; when GPC is detected, advertising personalization is immediately denied.
  • India: Under the Digital Personal Data Protection Act 2023 (DPDP Act), processing requires clear notice and voluntary choice. Advertising personalization defaults to denied until affirmative consent is given.

5. User Privacy & Consent Choices

You hold full control over your advertising experience. You can manage your preferences or withdraw consent for personalized advertising cookies at any time via our Cookie & Storage Policy or the "Cookie Preferences" button in the footer.

6. Advertising Inquiries & Direct Sponsorship

If you are interested in privacy-respecting direct sponsorship, tool category sponsorships, or notice any ad unit that violates our quality guidelines, please contact us at contact@shrtx.in.